created specifically for this, Kehu Butler’s second collection, represents a unique evolution of the original pattern Pūhoro, which is intricately linked to the ocean. This design encapsulates the powerful essence of surfing, with “Pū” symbolizing a concentration of strength and “Tāwhiro” embodying the art of carving and maneuvering on a wave. It is a visual testament to the dynamic relationship between the surfer and the sea, capturing the essence of wave riding in its most powerful form.
